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Logo design · New York · 2026

The 10 best logo design agencies in New York

Ten studios ranked on mark craft specifically, from the firm behind NBC and Chase to studios designing logos built to move.

See the ten Read our methodology

What this list covers

A logo is not a brand, and the studios best at marks are not always the ones best at brand strategy. This list ranks on mark craft: reduction, memorability, typographic discipline, and how well the thing holds up at small sizes and over decades.

That produces a different order from a general branding list. Firms whose reputation rests on positioning or transformation rank lower here even when they are excellent, and studios with type design in house rank higher. Nine are independent; the one inside a holding company is marked.

How to read it

Three things to settle before you commission a mark.

Decide what you need

A standalone mark, a mark inside a full identity system, or a mark that has to animate. Different studios, different budgets.

Check the reduction

Ask to see marks at favicon size and in one colour. Logos that only work large and in full colour are decoration.

Clearance is separate

Design studios are not attorneys. Agree early who runs trademark clearance searches and who carries the risk if a mark fails.

The ten at a glance

Focus, ownership, and the kind of mark each studio fits. No scores — the fit is the point.

# Studio Focus Ownership Best for
01 Chermayeff & Geismar & Haviv logoChermayeff & Geismar & Haviv Trademarks & marks Independent A mark meant to last decades
02 Pentagram logoPentagram Partner-led marks Independent · partner-owned Named authorship, landmark scale
03 COLLINS logoCOLLINS Marks in brand systems Independent A mark that signals real change
04 Order logoOrder Systems-driven marks Independent Disciplined, typographic craft
05 Siegel+Gale logoSiegel+Gale Corporate marks, simplified Holding (Omnicom) Clarity across many markets
06 Gretel logoGretel Image-driven, motion marks Independent Marks that work on screen
07 &Walsh logo&Walsh Expressive marks Independent · woman-owned Personality over restraint
08 Base Design logoBase Design Typographic marks Independent · B Corp Cultural & institutional marks
09 DIA logoDIA Kinetic marks Independent Marks that move
10 Clay Global logoClay Global Marks in a product system Independent Mark, system, and product together

The profiles

Ranked on mark craft: reduction, typographic discipline, and how the work holds up small and over time. Ownership marked.

How we rank →
Chermayeff & Geismar & Haviv logo
01

Chermayeff & Geismar & Haviv

The firm that defined modern American trademark design.

In short:
Founded in 1957, this is the studio behind more enduring American marks than any other, working on simplicity and abstraction long before either became conventional. Its focus remains trademarks meant to last decades rather than systems designed to be refreshed every five years.
Mark strengths:
Trademarks and logo design, brand systems, environmental graphics, print and motion.
Work to know:
NBC, Chase, Mobil, PBS, National Geographic, and the US Open.
Best for:
Institutions and corporations that want a timeless mark rather than a trend-responsive one.
Presence:
Founded 1957. New York City. Independent.
Visit cghnyc.com →
Pentagram logo
02

Pentagram

Partner-owned

Partner-led marks at landmark scale.

In short:
Pentagram runs as a collective of partners, each a practising designer leading work directly, so you are hiring a specific partner rather than a house style. Its New York office has produced some of the most recognised marks of the last four decades.
Mark strengths:
Brand identity and logo design, typeface design, editorial, packaging, wayfinding.
Work to know:
Identity work for Microsoft, Citibank, MoMA, Saturday Night Live, The Public Theater, and the High Line.
Best for:
Clients who want named authorship on a mark and the credibility that carries.
Presence:
Founded 1972 in London. New York is a major office. Independent, partner-owned.
Visit pentagram.com →
COLLINS logo
03

COLLINS

Marks built inside ambitious brand systems.

In short:
COLLINS designs marks as part of larger reinventions rather than as standalone commissions, which is both its strength and its constraint. When the logo has to carry a repositioning, this is the studio. When you want only a mark, the engagement is bigger than the brief.
Mark strengths:
Brand identity, logo and wordmark design, motion, naming, brand systems.
Work to know:
Identity work for Figma, Spotify, Dropbox, Twitch, Mailchimp, and Target.
Best for:
Established brands where a new mark signals a genuine change in the business.
Presence:
New York and San Francisco. Independent.
Visit wearecollins.com →
Order logo
04

Order

Systems-driven marks with typographic rigour.

In short:
Founded by Jesse Reed and Hamish Smyth, Order works to the principle that everything is done for a reason and never for decoration. Its founders also run Standards Manual, the publisher behind the reissued NASA and NYC Transit Authority graphics standards manuals, which tells you how seriously the studio takes systematic identity.
Mark strengths:
Brand identity and logo design, typeface design, guidelines, signage and wayfinding.
Work to know:
The Kickstarter rebrand, identity work for Floyd and Herman Miller, and a new identity for the Frank Lloyd Wright Building Conservancy.
Best for:
Companies wanting a disciplined mark with genuine typographic craft behind it.
Presence:
Brooklyn, with a separate Miami office run independently by a co-founder. Independent.
Visit order.design →
Siegel+Gale logo
05

Siegel+Gale

Holding (Omnicom)

Corporate marks built on simplification.

In short:
Siegel+Gale applies a simplification methodology to identity, which suits corporate marks that must survive committee review, work across dozens of markets, and communicate clearly in categories where nothing else does.
Mark strengths:
Corporate identity and logo design, naming, brand architecture, brand strategy.
Work to know:
Brand work for Citibank, Pfizer, Humana, PayPal, and American Express.
Best for:
Large or regulated enterprises whose mark has to do a clarifying job.
Presence:
Founded 1969 in New York. Offices including New York, London, Dubai, and Shanghai. Part of Omnicom.
Visit siegelgale.com →
Gretel logo
06

Gretel

Image-driven marks with type and motion in house.

In short:
Founded by Greg Hahn, who came up through MTV, VH1, and Trollbäck, Gretel makes bold identity work across screen and print. Typography, motion, and 3D are held in house, so a mark arrives with the system and movement around it rather than being handed to a separate production partner.
Mark strengths:
Brand identity and logo design, typography, motion and broadcast design, editorial.
Work to know:
Identity work for Netflix, Nike, MoMA, Vice, MasterClass, and Knoll, plus the identity for POPL, the burger project from the team behind noma.
Best for:
Media and consumer brands whose mark has to work hardest on screen.
Presence:
Founded 2005. New York City. Independent.
Visit gretelny.com →
&Walsh logo
07

&Walsh

Woman-owned

Expressive, concept-driven marks.

In short:
Jessica Walsh founded the studio in 2019 after nearly a decade at Sagmeister & Walsh. Its marks lean expressive and idea-led rather than reductive, which makes it a deliberate choice for brands that would rather be noticed than be safe.
Mark strengths:
Brand identity and logo design, art direction, packaging, motion, campaigns.
Work to know:
Identity for biodesign company Geltor, the LGBTQIA+ app Lex, and vertical farming company Plenty, plus branding for Google I/O and TED Countdown.
Best for:
Brands wanting a mark with personality and a point of view.
Presence:
Founded 2019. New York. Independent, woman-owned.
Visit andwalsh.com →
Base Design logo
08

Base Design

B Corp

Typographic marks for institutions and culture.

In short:
Base runs as a network of studios with local leadership, so the New York team leads North American work with the wider network behind it. Its sensibility is typographic and restrained, with a long track record designing for museums, publishers, and cultural institutions.
Mark strengths:
Brand identity and logo design, typeface design, editorial, packaging, environmental branding.
Work to know:
Brand work for Apple, The New York Times, MoMA, the New York Mets, and JFK Terminal 4, plus the 2024 rebrand of the auction house Phillips.
Best for:
Cultural institutions and brands wanting a typographically considered mark.
Presence:
Founded 1993 in Brussels. New York studio at 13 S William St, with Brussels, Geneva, Melbourne, and Ho Chi Minh City. Independent, B Corp certified.
Visit basedesign.com →
DIA logo
09

DIA

Marks designed to move.

In short:
DIA treats motion as foundational rather than as something applied to a finished logo, pairing identity with generative tools and typographic systems. That focus makes it distinct among New York identity studios and the obvious call when the mark will live mostly in video.
Mark strengths:
Kinetic identity, logo and wordmark design, typography, generative design tools.
Work to know:
Motion-driven identity systems for culture, technology, and consumer brands.
Best for:
Brands whose mark needs to move as well as it sits still.
Presence:
New York. Independent.
Visit dia.tv →
Clay Global logo
10

Clay Global

A mark built as part of a product and brand system.

In short:
Clay is not a mark specialist and should not be hired as one. What it offers instead is a logo designed alongside the identity system and the software it appears in, from one team, which is the right purchase when you need the whole thing rather than a standalone trademark.
Mark strengths:
Brand identity, design systems, web design and development, product design, motion.
Work to know:
Brand and digital work for Google, Amazon, Slack, Coinbase, Snapchat, Sony, Coca-Cola, and Stripe.
Best for:
Companies that need a mark, an identity system, and a product it lives inside, scoped together.
Presence:
Remote-first with a New York office at 148 Lafayette St, plus San Francisco, Austin, Denver, Lisbon, and Belgrade. Independent.
Visit clay.global →

Which one fits

Start from the mark you actually need, not the ranking.

A mark meant to last decades

Chermayeff & Geismar & Haviv.

Named authorship on a landmark project

Pentagram.

A mark that signals a real change

COLLINS.

Systematic, typographically rigorous work

Order.

Corporate clarity across many markets

Siegel+Gale.

A mark that lives on screen

Gretel, or DIA when it has to move.

Personality over restraint

&Walsh.

Cultural and institutional work

Base Design.

Mark, system, and product together

Clay Global.

Ten New York studios, profiled in full, ranked on mark craft.

Read the methodology Back to the ten